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Empowered Female Leadership: Achieving Success and Fulfillment on Your Own Terms


Important life questions on a typewriter

As women, we are often socialized to prioritize goal setting and achievement over our own self-actualization. Society has deeply planted in our minds the idea that success is solely determined by external markers of accomplishment. These markers include obtaining a high-paying job, finding the perfect life partner, or having a luxurious home. However, this approach to success can leave us feeling unfulfilled, burnt out, and disconnected from our true selves.


In this article, I will explore the concept of self-actualization and how it can help women achieve authentic success. I will also discuss the limitations of traditional goal setting and how it can hinder our ability to truly thrive.


Self-Actualization: A Women-Centered Approach for Fulfillment

Self-actualization is a term coined by psychologist Abraham Maslow, which refers to the process of becoming the best version of oneself. It involves realizing our full potential, pursuing our passions, and living a life that is true to our values and purpose.

For us women, self-actualization is particularly important. Women have historically been marginalized and excluded from many areas of society, and as a result, they have often had to suppress their own desires and ambitions in order to conform to societal expectations. Self-actualization allows women to break free from these constraints and pursue their own unique path.


The Limitations of Goal Setting

While goal setting can be a useful tool for achieving specific objectives, it can also be limiting. Goals are often based on external markers of success, rather than internal fulfillment. This means that even if we achieve our goals, we may still feel unfulfilled and empty.

Furthermore, goal setting can create a sense of competition and comparison. We may feel like we need to constantly outdo ourselves and others in order to be successful. This can lead to burnout and a never-ending cycle of striving for more.


Self-Actualization vs. Goal Setting

Self-actualization, on the other hand, is focused on internal fulfillment rather than external achievement. It is a process of discovery and growth, rather than a destination. Self-actualization allows us to explore our passions, values, and purpose, and to create a life that is truly authentic.

Self-actualization also encourages us to embrace our uniqueness and to reject societal expectations. It recognizes that each person has their own path to follow, and that success is not a one-size-fits-all concept.


Cultivating Self-Actualization

So, how can we cultivate self-actualization in our own lives? Here are a few strategies:

  1. Practice mindfulness: Mindfulness involves being present and fully engaged in the current moment. It allows us to tune into our own thoughts, feelings, and desires, and to let go of external expectations.

  2. Listen to your intuition: Intuition is the internal voice that guides us towards our passions and purpose. It is the voice that tells us what we truly want and need. By listening to our intuition, we can tap into our inner wisdom and create a life that is truly authentic.

  3. Embrace your uniqueness: Rather than trying to conform to societal expectations, embrace your uniqueness. Celebrate your quirks, your strengths, and your weaknesses. Recognize that you have something special to offer the world.

  4. Pursue your passions: Passion is a powerful force that can guide us towards our purpose. It is the fuel that drives us forward and gives us meaning and fulfillment. Pursue your passions with abandon, and let them guide you towards

Do you need support?

I specialize in utilizing a coaching approach tailored specifically for women, enabling you to tap into your innate strength, enhance your capacity for success, and empower you to pursue your deepest ambitions without any boundaries. Together, we work to break down the barriers that have held you back and embrace your unique strengths and talents. I have developed a coaching style specifically tailored to empower women leaders, such as yourself, to seize control of their lives, chase after their passions, and live a life that genuinely aligns with their values and purpose. By adopting this strategy, you will be able to unleash your true potential and lead a life that is genuine, rewarding, and genuinely yours.



I am here to lend an ear, provide unwavering support, and offer gentle guidance.

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Unknown member
Oct 29, 2023

Love the terminology - in particular 'external marketing of success' :-) and Mr.Maslow - only knew his pyramide/hierarchy of needs...thanks Helena! a piece of interesting reading again, well done!

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